B2B SEO
Give the buying committee something useful to find
B2B search is often a research path before it becomes a sales call.
01 / What changes
B2B SEO
Buying-committee questions, solution pages and lead paths.
Buying-committee researchA deliverable shaped around the business and the page it needs to improve.WorkSolution and comparison pagesA deliverable shaped around the business and the page it needs to improve.WorkSales enablement contentA deliverable shaped around the business and the page it needs to improve.WorkCall and form measurementA deliverable shaped around the business and the page it needs to improve.Work
02 / How it fits
The work should connect to the decision after it.
We will show the order of work, the evidence we are using and what can wait.
Specific scope depends on the starting point, the audience and the access available.
SEO work should leave the business with a clearer next decision.Questions
What would you need first?
The page, account, search result or customer question that represents the problem.
How do we know what to do next?
We separate the blocking issue from the useful improvement and explain the order.
03 / Start a project
Have a specific problem worth looking at?
Send the page, campaign or question that needs a closer look.