Ecommerce SEO
Help a product page do its job
The search result, product page, stock information and checkout should make one coherent promise.
01 / What changes
Ecommerce SEO
Product structure, feeds, indexing and the path to sale.
Product and collection architectureA deliverable shaped around the business and the page it needs to improve.WorkFaceted navigation reviewA deliverable shaped around the business and the page it needs to improve.WorkProduct schema and feedsA deliverable shaped around the business and the page it needs to improve.WorkSearch-to-sale measurementA deliverable shaped around the business and the page it needs to improve.Work
02 / How it fits
The work should connect to the decision after it.
We will show the order of work, the evidence we are using and what can wait.
Specific scope depends on the starting point, the audience and the access available.
SEO work should leave the business with a clearer next decision.Questions
What would you need first?
The page, account, search result or customer question that represents the problem.
How do we know what to do next?
We separate the blocking issue from the useful improvement and explain the order.
03 / Start a project
Have a specific problem worth looking at?
Send the page, campaign or question that needs a closer look.