SME SEO
Make a small budget do the right first work
The job is to sequence the work so the first fix teaches you what deserves the next one.
01 / What changes
SME SEO
A narrower roadmap for a team that cannot do everything at once.
Priority pagesA deliverable shaped around the business and the page it needs to improve.WorkFocused technical sprintA deliverable shaped around the business and the page it needs to improve.WorkLean content cadenceA deliverable shaped around the business and the page it needs to improve.WorkMonthly decision noteA deliverable shaped around the business and the page it needs to improve.Work
02 / How it fits
The work should connect to the decision after it.
We will show the order of work, the evidence we are using and what can wait.
Specific scope depends on the starting point, the audience and the access available.
SEO work should leave the business with a clearer next decision.Questions
What would you need first?
The page, account, search result or customer question that represents the problem.
How do we know what to do next?
We separate the blocking issue from the useful improvement and explain the order.
03 / Start a project
Have a specific problem worth looking at?
Send the page, campaign or question that needs a closer look.