Bing Ads
Add another source of demand when it earns its place
Bing can be useful in some B2B, older-audience and international searches. The account should earn the extra complexity.
01 / What changes
Bing Ads
A considered add-on when audience and economics make sense.
Account import and clean-upA deliverable shaped around the business and the page it needs to improve.WorkAudience and demographic layersA deliverable shaped around the business and the page it needs to improve.WorkShopping where relevantA deliverable shaped around the business and the page it needs to improve.WorkA joined-up measurement viewA deliverable shaped around the business and the page it needs to improve.Work
02 / How it fits
The work should connect to the decision after it.
We will show the order of work, the evidence we are using and what can wait.
Specific scope depends on the starting point, the audience and the access available.
Paid media work should leave the business with a clearer next decision.Questions
What would you need first?
The page, account, search result or customer question that represents the problem.
How do we know what to do next?
We separate the blocking issue from the useful improvement and explain the order.
03 / Start a project
Have a specific problem worth looking at?
Send the page, campaign or question that needs a closer look.