Google Ads
Catch the demand that is already looking
High-intent capture and ecommerce scale, with the landing page and measurement included.
01 / What changes
Google Ads
Search, Shopping, Display and YouTube for known demand and product discovery.
Intent-led campaign structureA deliverable shaped around the business and the page it needs to improve.WorkSearch terms and negative keyword reviewA deliverable shaped around the business and the page it needs to improve.WorkShopping feed and product page relationshipA deliverable shaped around the business and the page it needs to improve.WorkConversion tracking and landing-page reviewA deliverable shaped around the business and the page it needs to improve.Work
02 / How it fits
The work should connect to the decision after it.
We will show the order of work, the evidence we are using and what can wait.
Specific scope depends on the starting point, the audience and the access available.
Paid media work should leave the business with a clearer next decision.Questions
What would you need first?
The page, account, search result or customer question that represents the problem.
How do we know what to do next?
We separate the blocking issue from the useful improvement and explain the order.
03 / Start a project
Have a specific problem worth looking at?
Send the page, campaign or question that needs a closer look.