Creative test
Lifestyle flat-lay or fabric close-up?
Click-through rate
Lifestyle0.6%
Wash-test close-up1.9%
Loom & Leaf, 3 weeks, same audience Sample
Paid Marketing with Best RoAS
GrowEdge uses paid media to test demand, win customers and learn which messages work. Paid traffic works much better when the landing page answers the same question as the ad.
What we run
- Google Search
- Catch people already searching for what you sell.
- Meta
- Put a specific, true reason in front of people who didn’t know to look.
- Retargeting
- Bring back people who visited but weren’t ready.
- Lead generation
- Forms, calls and click-to-WhatsApp, counted properly.
- Landing-page campaigns
- Each ad group gets a page that answers its question.
- Campaign experiments
- Small, deliberate tests with a written result.
Creative wall
From one account, over ten weeks. Most of these were stopped. That’s the point.
Proof of fabric
Lifestyle (before)
Fit and size
Proof of fabric
Gifting
Price clarity
Loom & Leaf Sample Meta creatives, July to September 2025.
How a campaign fits together
If any link is weak, more budget makes the weak link more expensive.
- 1
Audience
People searching “knee pain” within 6 km of a clinic
- 2
Ad
“Knee Pain Physiotherapy, Sector 15. Assessment ₹600”
- 3
Landing page
Same headline, price and wait time, three fields
- 4
Conversion
A booked assessment, marked by the front desk
- 5
Measurement
Cost per booked assessment, reviewed every Monday
Example from Northpoint Physiotherapy Sample
Tests we’ve run
One change at a time, long enough to trust, written down either way.
Headline test
Clinic name or the condition?
Conversion rate from click
“Physiotherapy Clinic in Faridabad”2.4%
“Knee Pain Physiotherapy, Sector 15”5.8%
Northpoint, 4 weeks, split by ad rotation Sample
Landing page test
Homepage or condition page?
Enquiry rate
Homepage3.1%
Condition page6.6%
Northpoint, April–June 2025 Sample
Audience test
Broad or people who viewed a product?
Cost per sale
Broad, 25–54₹1,640
Viewed a product, 30 days₹910
Loom & Leaf, fit creative only Sample
Loom & Leaf Sample
The ads were selling a lifestyle. Buyers wanted to know if the sheets would fade.
A cotton bedding brand with beautiful photography and flat sales. We rebuilt the creative around the questions people kept asking in the comments.
2.9
Blended ROAS
Up from 1.6, from Shopify revenue divided by total Meta spend
41%
Lower cost per new customer
Same budget, no new discounts
The numbers we watch
Clicks and impressions are in the report. These are what we make decisions on.
- Cost per qualified lead
- Not every form fill. Only the ones your team would call back.
- Cost per acquisition
- What a paying customer actually cost, from your records.
- Blended ROAS
- Revenue from your store or books divided by total ad spend. Not the platform’s number.
- Qualified leads
- Counted from the sheet or CRM your team already uses.
- Conversion rate
- By landing page and by device. Mobile usually tells the story.
- Landing-page behaviour
- Where people stop scrolling, which fields they abandon.
Questions people ask us
Google or Meta?
Google catches demand that already exists. Meta creates it. If people already search for what you sell, start with Google. If they need to see it to want it, start with Meta. The offer and buying cycle decide the split, not habit.
What budget do we need?
Enough to learn something within a month. For most local service businesses that starts around ₹50,000 to ₹1 lakh a month in media. We will tell you if we think your budget is too small to learn from.
Do you guarantee a ROAS or cost per lead?
No. Results depend on the offer, market, site and follow-up, not just the account. We can promise a clear structure, honest measurement and a weekly decision.
Who owns the ad accounts?
You do. We work inside your accounts with access you can remove at any time. Nothing is held hostage.
Do you make the creative?
Yes, with you. We write and design static and short video creative, and direct shoots when needed. Real product and real people usually beat stock.
Have a campaign that needs a second look?
Send the ad, the landing page or the number you don’t trust. We can start with the actual account.
- hello@growedge.in