Content strategy
Turn one good idea into a useful system
A calendar should feed search, sales enablement and creative — not create work for its own sake.
01 / What changes
Content strategy
Turn one good idea into a useful system.
Pillars and themesA deliverable shaped around the business and the page it needs to improve.WorkBriefs with a clear jobA deliverable shaped around the business and the page it needs to improve.WorkDistribution and internal linksA deliverable shaped around the business and the page it needs to improve.WorkReview and refreshA deliverable shaped around the business and the page it needs to improve.Work
02 / How it fits
The work should connect to the decision after it.
We will show the order of work, the evidence we are using and what can wait.
Specific scope depends on the starting point, the audience and the access available.
Support work should leave the business with a clearer next decision.Questions
What would you need first?
The page, account, search result or customer question that represents the problem.
How do we know what to do next?
We separate the blocking issue from the useful improvement and explain the order.
03 / Start a project
Have a specific problem worth looking at?
Send the page, campaign or question that needs a closer look.