Content SEO
Put useful answers where buyers already look
Content earns its place when it answers a real question and gives the reader somewhere useful to go next.
01 / What changes
Content SEO
Useful answers, briefs, internal links and distribution.
Search-led briefsA deliverable shaped around the business and the page it needs to improve.WorkEditorial calendarA deliverable shaped around the business and the page it needs to improve.WorkInternal links and page relationshipsA deliverable shaped around the business and the page it needs to improve.WorkText, video, image and PDF directionA deliverable shaped around the business and the page it needs to improve.Work
02 / How it fits
The work should connect to the decision after it.
We will show the order of work, the evidence we are using and what can wait.
Specific scope depends on the starting point, the audience and the access available.
SEO work should leave the business with a clearer next decision.Questions
What would you need first?
The page, account, search result or customer question that represents the problem.
How do we know what to do next?
We separate the blocking issue from the useful improvement and explain the order.
03 / Start a project
Have a specific problem worth looking at?
Send the page, campaign or question that needs a closer look.