Technical and on-page SEO
Make the website easier to crawl and use
Technical work should remove friction for search systems and people at the same time.
01 / What changes
Technical and on-page SEO
Crawlability, indexation, speed, tags, canonicals and structured data.
Crawl and index reviewA deliverable shaped around the business and the page it needs to improve.WorkCore Web Vitals and mobile UXA deliverable shaped around the business and the page it needs to improve.WorkTitles, headings, canonicals and internal linksA deliverable shaped around the business and the page it needs to improve.WorkSchema, sitemap and Search ConsoleA deliverable shaped around the business and the page it needs to improve.Work
02 / How it fits
The work should connect to the decision after it.
We will show the order of work, the evidence we are using and what can wait.
Specific scope depends on the starting point, the audience and the access available.
SEO work should leave the business with a clearer next decision.Questions
What would you need first?
The page, account, search result or customer question that represents the problem.
How do we know what to do next?
We separate the blocking issue from the useful improvement and explain the order.
03 / Start a project
Have a specific problem worth looking at?
Send the page, campaign or question that needs a closer look.