Marketplace work
Make the shelf do more work
Listings, merchandising, feeds and marketplace ads should tell one accurate story.
01 / What changes
Marketplace work
Make the shelf do more work.
Listing structure and copyA deliverable shaped around the business and the page it needs to improve.WorkImages, attributes and feedsA deliverable shaped around the business and the page it needs to improve.WorkMarketplace adsA deliverable shaped around the business and the page it needs to improve.WorkReviews and returns insightA deliverable shaped around the business and the page it needs to improve.Work
02 / How it fits
The work should connect to the decision after it.
We will show the order of work, the evidence we are using and what can wait.
Specific scope depends on the starting point, the audience and the access available.
Support work should leave the business with a clearer next decision.Questions
What would you need first?
The page, account, search result or customer question that represents the problem.
How do we know what to do next?
We separate the blocking issue from the useful improvement and explain the order.
03 / Start a project
Have a specific problem worth looking at?
Send the page, campaign or question that needs a closer look.